Facebook has unveiled a new logo design for the first time since its creation in 2005, with changes so subtle most people won’t easily notice. The changes include the switch from a double-story “a” to a single-story one, as well as the addition of more white space and thinner lettering, making it easier to read.

According to Josh Higgins, the creative director at Facebook, the new design is meant to make the company seem more friendly and approachable. When asked why the design was kept so similar to the previous, Higgins said that many different options were explored, but they decided that the branding was already so easily recognizable that it shouldn’t been changed too much.